"Seemingly always ready to shake up its price and model scheme again and again, Sony announced that the 40 GB PlayStation 3 video game console will indeed make it to U.S. stores by the holiday season. It will also drop the price of the 80 GB unit by $100. This follows a summer and autumn of repeated changes in the platform"s lineup and price strategy."
The full article includes statements from Sony Computer Entertainment America president and CEO Jack Tretton and communications spokesperson Kimberly Otzman, as well as outlook analyses of the PS3 and Xbox 360 from WedBush Morgan analyst Michael Pachter and Enderle Group principle analyst Rob Enderle.
