With no ending in sight to Microsoft"s denials of any future Xbox 360 price cut, retailers from the United Kingdom decided to take matters into their own hands and offer their customers what Microsoft wouldn"t: cheaper Xbox 360s. Way cheaper! As reported by several websites over the last couple of days, including Gamasutra, some UK retailers have initiated an unexpected, unseasonal, and unofficial series of price cuts for the Xbox 360, as well as for the old PlayStation 2.

In particular, the "Core" package of Microsoft"s next-gen console is currently enjoying the most consistent promotions, with price cuts of up to £50 (€75 / $98). So instead of the suggested retail price of £199.99 ($390), the Core Xbox 360 is now being sold for £149.99 ($292) in some places. As a side-effect, this means that Microsoft"s console is now actually cheaper than Nintendo"s Wii, priced at £179.99 ($351), despite it packing way more computing power.