Speaking to videogaming247 at yesterday"s EA Games Studio Showcase in London, BioWare head Ray Muzyka said that the developer"s as yet unnamed MMO will be "most compelling" gaming "experience ever delivered," assuming the development team achieves its targets.

"I think the idea of emotion and narrative in an online game, combined with the best of breed features in MMOs … You know, we have great respect for all the MMOs out there, so it"s not disrespectful at all in our development process; instead it"s kind of how to do we innovate, how do we add, how do we augment what"s already great and make it even better and amazing," he said.

"And I think the idea of narrative and emotion and characters that are really compelling and interacting in a way that works and is compatible with the social interaction at the same time, so it"s like moving together through a shared story: I think that idea is incredibly compelling.

"And if you combine that with progression, exploration, customization and combat, which are the staples of current MMOs… with another pillar of story, and put it all in a social context, I think you have something that could be an incredibly rich and maybe the most compelling experience ever delivered. That"s our goal."